NAm Simonis

Member of the creative & strategy board, for naming and launching Hophop App platform, dedicated to services at home. A future for independents & customers at home.

https://www.hophop.me

Role: Creative & Strategy
In collaboration with Marcus Perezi-Tormos, Hervé Lagache & Corentin Simonis

We were asked to re-brand and re-name ex-Car Asap platform & app: a premium B2B personal driver service (Uber competitor) by Lab Box. We came up with the idea of reliable business companion, premium, faithful, handsome & powerful that lives in pack… Inspired by HUSKY, HUSK was born.

Just ask a HUSK!

Role: Creative and strategic

in collaboration with: Marcus Perezi-Tormos, Corentin Simonis
Agency: Lab-Box

As part of a creative hub, we were asked to re-name an inter-modality app/company and consolidate its brand positioning and story. Skipr came from solving traffic problems by “skipping it”, and also improving the idea of “cruising on water”. Be fluid, be liquid! “Be like water, be water” said Bruce Lee!

Roles: Creative & Strategy
in collaboration with Marcus Perezi-Tormos, Corentin Simonis & Greg Liénart

Agency: LabBox
Chief: Greg Liénart
Graphic design: Ueno

Download: here

Provamel has been a pioneer plant-based brand since 1983, offering alternatives to milk drinks, yogurts and desserts.

Satisfaction agency was asked asked to craft and write a new brand platform to support and accompany especially a broader distribution in big retails, after being present in more niche "bio shop" network.

It was a big opportunity to sharpen the brand proposition, make it simplier and straight forward, towards a wider community more and more inclined to switch to better consumption behavior.

Agency: Satisfaction
Creative & art direction: Nam Simonis, John Israel
Copywriting: John Israel, Nam Simonis, Caroline Marson
Graphic design: Julien Diels, William Togni
Project director: Samantha Hendlisz
Photographer: John Israel
Photographer assistant: Robin Emilien
Casting & production: Ariane de Siron

An Ooh my God! Ooh campaign for Duvel Beer, turning around the epic beauty of the product in situation, through the magic lens of famous photographers Guy Aroch and Anna Palma.

Role: Creative & art direction

Photography: Guy Aroch & Anna Palma
Retouching: Thierry Tonnes
Graphic design: Julien Diels
Agency: Satisfaction

International launch of the new iconic Peugeot 208 in both electric and thermic version.

Featuring the groundbreaking new car proposition as a part of the future made for you, like a tech device you’ll need to have, at the edge of the new transformative world of mobility.

Role: Creative / art direction

Written by: Nam Simonis
Directed by: John Israel
Dop: Laurent Rodriguez
Production: Cream
Agency: Satisfaction

Campaign, brand platform & brand film for the iconic belgian beer: Duvel.

An epic journey into violence and beauty of the Duvel Beer liquid and brutal landscapes of Belgium.

Role: Creative, art direction, co-director & campaign photographer

Dop: Anders Nydam
Editor: Julien Diels
Production: Satisfaction
Agency: Satisfaction

After laying down the groundwork with the successful “12stars” campaign - we are deploying the territory of exploration for the brand and the entire Metaxa range as a global communication platform around “Don’t drink it, explore it”: including brand movie, digital assets, brand activation, prints, PR,... Driven by 3 exceptional explorers of our time who invite us to discover the unknown, and to explore the one-of-a-kind spirit, that has no other referral on earth.

Role: Creative, art direction, campaign photographer

Agency: Satisfaction
Produced by: Satisfaction
Dop: Sacha Wiernik
Editor: Julien Diels

A true love epic voyage through passion, sweat & denim for Lee Jeans International, FW 16 Campaign.

Shot in L.A. december 2015.

Role: Creative, art direction, campaign photographer

Director: John Israel
Dop: Alex Bergman
Editor: Julien Diels
Production: Cream
Agency: Satisfaction

Print campaign for 'Filigranes' bookstores where we wanted to highlight the power of your imagination when you are reading a book, based on the Kafka’s most famous novel.

Roles: Creative / art direction
In collaboration with Veronique Sels (CD), Anthony Hirschfeld & Sophie Norman
Photographer: Marc Paeps for “Silent Movie” & “Las Vegas”
Photographer & cgi: Paul Ruigrok for “Bollywood”
Manga illustrator: Toru Terada for “Manga”
Agency: Air

I was asked to gather images bank for GSK Worldwide corporate campaign, but I took this as an opportunity to create a tribute to unknown people from all around the world, as a purest form of street photography portraits, to illustrate the company’s goals and achievements.

I mounted this project with photographer Oscar Seykens around more than 2 years in NYC, Mexico, Los Angeles, Uganda, Norway… walking in the streets, hitting the dust, meeting people, asking them for a portrait and share a bit of their story with us. All of them are still in my heart.

Role: Creative / art direction
Photographer: Oscar Seykens
Agency: Air

T-Man is a brand character that was brought to life through a movie. The story featured a little man made of sugar cube, fragile and a bit clumsy, out in the big wide world, on a journey to find his way back home, to share the value of “Home Sweet Home'“. He is now the emblematic brand person of Tiense Suiker / Tirlemont Sugar.

After moving the audience with his emotional story, T-Man was given his own Facebook account, which allowed him to interact with his fans and discuss his secluded life. And about a year later, our client asked us to find a way to engage more people on Facebook.

The idea was to use Facebook and its publishing tool to develop a new kind of interactive, real-time narrative.

After a year at home, it was time for T-man to take action again and set out on a new, very different kind of journey. This time, he wanted to discover new places, new food, new people, new horizons. Why? Because, as it turns out, ‘Home Sweet Home’ can be anywhere you want it to be; all you really need is a warm, loving environment.

T-Man asked his Facebook fans for destination ideas and travel tips. We eventually decided to focus on the southern half of the US. Not only because T-Man could get to know his roots in Sweet Home, Texas, but also because of the beautiful White Sands in New Mexico and the breathtaking route than runs through the Mojave desert to Los Angeles, ending right at the Pacific Ocean.

We publish pictures of T-Man’s journey on Facebook in real time (with a 24-hour delay due to the time difference) so that people felt as if they were right there with T-Man, making those new discoveries at almost the exact same time, allowing them to interact with T-Man and share suggestions with him over the course of the journey.

Each amazing new discovery, such as Joshua Tree, White Sands, typical Mexican food and various delicious recipes, was documented and published with a link so that it could be shared with the public and the story could be completed.

Many fans enjoyed travelling with T-Man and several of them loved rediscovering certain places they themselves had been before.

While the concept brought the T-Man character to life and put a new spin on ‘Home Sweet Home’, it also created a closer relationship with the audience, who were closely involved during the entire process, as ourselves.

Roles: Creative / art director
In collaboration with Peter Bronselaer
Photographers: Oscar Seykens, Jurgen Lodder, Nam Simonis
Agency: Euro RSCG / Havas Brussels

We created a sensibilisation campaign for teenager audience who are facing acne problems with the idea of finding a solution that will help “to open yourself to the world”. Shooted by photographer Marie Duquenois, known for its personal and intimate style, inspired by Nan Goldin and Gus Van Sant teenager iconography.

Role: Creative / art direction
Photographer: Marie Duquenois
Agency: Happiness Brussels

Live action movie featuring Decio Lourenco, south african longboard champion, riding down the hill on the top of the new Peugeot 208.

Role: Creative / art direction
Director: John Israel
Dop: Laurent Rodriguez
In collaboration with Cream

In 2014, Lee Jeans, the legendary denim brand, celebrated its 125 years of existence. We decided to re-introduce the golden age of iconic denim ads.

We have developed an advertising campaign celebrating the product and its attribute/benefit, whenever it was about the style, the fit, the comfort or the crafted quality, as pillars of the legendary brand througout the years.

The ads were displayed all along the year, monthly spreaded, in outdoor, point of sales and digital.

Role: Creative, art direction, copywriting

Photographer: John Israel
Photographer Assistant: Robin Emilien
Styling: Risa Knight
Hair & Make-up: Robert Moulton
Retouching: Jyl Leblon, Thierry Tonnes
Graphic designer: Thierry Tonnes
Casting & production: Ariane de Siron
Producer: Stuart Hart
Production: Satisfaction
Agency: Satisfaction

Commercial for Tirlemont Sugar/Tiense Suiker, that became a classic in the Belgian culture. The company received tons of letters and kids started to open all the sugar cubes package in the stores to find T-Man back.

It's a movie, entirely animated by puppeteers, that tells the story of a little sugar man who just wants to get back home. A way to tell that we are also small sensitive creatures in a big world... A way to tell that the world is huge, tough and beautiful, and that's still sweet to feel the warmth of feeling at home.

Role: Creative / art direction
In collaboration with Peter Bronselaer (copywriter) & Dominique Van Doorrmael (CD)
Director: Joe Van Houtteghem
Dop: Lieven Van Baelen
Puepeteer / animation: Emma de Swaef & Marc James Roels
Production: Czar
Agency: Euro RSCG/HAVAS

NATIONA(A)L, is a belgian indepedent initiative to promotes next big talents from the country in several creative fields such as: visual arts, cinema, music, dance, cooking, edition, fashion - with an exposition/art fair.

Our goal was to build a strong identity ownable for NATIONA(A)L, with this typical belgian spirit of mixing cultures and inspirations. We developed a tri-lingism copy platform and focus on 'emotional benefit with an surrealistic twist' for the public, to illustrate the appealing sides of the different creatives fields represented.

Roles: Creative, art direction

Art direction: Nam Simonis
Copywriting: John Israel, Nam Simonis
Photographer: Fred Uyttenhove
Graphic design: Thierry Tonnes
Agency: Satisfaction

A few years ago, before 4k video and instagram, we were asked to create a brand campaign for the national telecom company Base around tarif plans made simple for the users.

We create a tribute to people and their true stories with a community called BASE NATION, covering a live casting in the whole country and a never seen before website.

Setting up the milestones of the brand identity, and pioneering testomonials before anyone, still working today.

Role: Creative / art direction
In collaboration with Cecila Azcarate, Gregory Titeca, Mo Oudaha
Agency: Happiness Brussels

A monumental billboard turned into city bags.

How do you cover the ugly scaffolding of a building under reconstruction, raise awareness for ING and reinforce the positioning for their free online Lion Account?

We wanted to turn the public space into a public experience. So we took the cover of the ING in refurbishing as an opportunity to create a monumental artwork of 2200 m2 by famous belgian artist Jean-Luc Moerman. The public was then invited choose the part of the artwork they liked, through an online contest. This part was recycled into a citybag, a unique collector’s item. 

Role: Creative / art direction
In collaboration with Peter Bronselaer (copywriter), J-L Soille (CD)
Artist: Jean-Luc Moerman
Art buyer: Ariane de Siron
Production: Urban Media
Agency: Euro RSCG/HAVAS